The CD doubled as the director, account and production dabbled in art fabrication, and all of our production partners went above and beyond to bring the vision to life in a way that allowed everyone to feel truly integrated in the production. W+K tells Muse that while the project had a fast turnaround, "the team stretched beyond their role to produce the work together. The campaign, running on Facebook, Instagram, YouTube and Pinterest, was inspired by another W+K project for Fisher-Price: "See Toys Everywhere." Print ads imagined items like bananas and hairbrushes packaged as toys since they can double for a telephone and microphone. "We feel as though toys are a universal language that allow adults and children to just have fun, and the holiday season gives us a great opportunity to celebrate that." "The Fisher-Price 'Let’s Be Kids' campaign invites adults back into the world of childhood, and this social campaign is the latest step in that journey," says Chuck Scothon, SVP and GM of Infant and Preschool at Mattel. Here's hoping that candy cane isn't from last year and that an adult checks the temperature setting in that freezer. From the snow on the ground to the food we enjoy, it's Toy Season, get playful, the world is your toy!"Ĭatalog options like the Corn Popper, Little People Big Yellow School Bus and Linkimals Cool Beats Penguin are interspersed between household toys like garland doubling as a snake, a candy cane as a pirate hook or snow from the freezer as a baseball.
"Toy Season has found us, let's play and find cheer. Liliya Ugay for your felicitous insights and. It's the best time of year," begins the ad. having the experience of studying in your studio, you have always been so gracious.
0 kommentar(er)
